Ingredient transparency, without the jargon
Straight answers about how we test natural formulas, what our review criteria actually cover, and how to read a label like a formulator.
We start with the full ingredient list, not the marketing claims. Each product is checked against our internal database of known irritants, questionable preservatives, and synthetic fragrance components. Then we move to texture and absorption tests on a panel of sensitive-skin users, followed by a two-week home trial. Only after those steps do we write the review, and we always disclose if a product was sent to us free of charge.
How do you evaluate a product before writing a review?
Not necessarily. A high price often reflects packaging and marketing budgets, not ingredient quality. We have tested budget-friendly formulas with excellent preservative systems and clean sourcing, and we have seen premium brands rely on synthetic fragrance blends. Our reviews focus on what is actually in the bottle, not the price tag.
Is a more expensive natural product always better?
We look for certified organic content, but we also check the preservative system, the pH level, and the presence of essential oils. A product can be certified organic and still be too harsh for reactive skin. Our sensitive-skin routine guides prioritize barrier-repairing ingredients like squalane, oat extract, and ceramides over a purely organic label.
What makes a formula suitable for sensitive skin?
We flag the most common greenwashing phrases: "natural-derived," "clean formula," and "free-from" lists that hide a long synthetic tail. We also check whether a brand publishes its full ingredient list with concentrations, and whether its eco-certification is from a recognized body like COSMOS or Natrue. If a claim cannot be verified, we say so in the review.
How do you spot greenwashing in skincare marketing?
We compare products within the same category and price range, using a fixed scoring rubric: ingredient sourcing, preservative system, fragrance profile, texture, absorption, and packaging sustainability. Each product gets a separate score for these criteria, so you can see exactly where one formula outperforms another. Our comparison pages show the scores side by side, with a short explanation of the key differences.
How do your product comparisons work?
We do not accept payment for positive reviews, and we do not sell ad space to the brands we cover. Our funding comes from reader support and a small affiliate program that is clearly disclosed on every review page. If a product fails our criteria, we publish that finding even if it means losing an affiliate partnership.
Are your reviews independent from brand influence?
Need a deeper look at our testing methodology or want to suggest a product for review? Browse our resources or get in touch.